INTERNET TERMS DEFINITION

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ActiveX

This Microsoft-based technology was built to link desktop applications to the World Wide Web. Using ActiveX development tools, software developers can create interactive Web content for their applications. For example, Word and Excel documents can be viewed directly in Web browsers that supports ActiveX. While ActiveX is a useful technology, the downside is that you need to have a up-to-date version ActiveX installed on your machine in order to use ActiveX-enabled content.

Adware

Adware is free software that is supported by advertisements. Common adware programs are toolbars that sit on your desktop or work in conjunction with your Web browser. They include features like advanced searching of the Web or your hard drive and better organization of your bookmarks and shortcuts. Adware can also be more advanced programs such as games or utilities. They are free to use, but require you to watch advertisements as long as the programs are open. Since the ads often allow you to click to a Web site, adware typically requires an active Internet connection to run.

Most adware is safe to use, but some can serve as spyware, gathering information about you from your hard drive, the Web sites you visit, or your keystrokes. Spyware programs can then send the information over the Internet to another computer. So be careful what adware you install on your computer. Make sure it is from a reputable company and read the privacy agreement that comes with it.

ASP.NET

ASP.NET is a set of Web development tools offered by Microsoft. Programs like Visual Studio .NET and Visual Web Developer allow Web developers to create dynamic websites using a visual interface. Of course, programmers can write their own code and scripts and incorporate it into ASP.NET websites as well. Though it often seen as a successor to Microsoft's ASP programming technology, ASP.NET also supports Visual Basic.NET, JScript .NET and open-source languages like Python and Perl.

ASP.NET is built on the .NET framework, which provides an application program interface (API) for software programmers. The .NET development tools can be used to create applications for both the Windows operating system and the Web. Programs like Visual Studio .NET provide a visual interface for developers to create their applications, which makes .NET a reasonable choice for designing Web-based interfaces as well.

In order for an ASP.NET website to function correctly, it must be published to a Web server that supports ASP.NET applications. Microsoft's Internet Information Services (IIS) Web server is by far the most common platform for ASP.NET websites. While there are some open-source options available for Linux-based systems, these alternatives often provide less than full support for ASP.NET applications.

ACCESS

Microsoft Access, often abbreviated "MS Access," is a popular database application for Windows. Access allows users to create custom databases that store information in an organized structure. The program also provides a visual interface for creating custom forms, tables, and SQL queries. Data can be entered into an Access database using either visual forms or a basic spreadsheet interface. The information stored within an Access database can be browsed, searched, and accessed from other programs, including Web services.

While Access is a proprietary database management system (DBMS), it is compatible with other database programs since it supports Open Database Connectivity (ODBC). This allows data to be sent to and from other database programs, such as MS SQL, FoxPro, Filemaker Pro, and Oracle databases. This compatibility also enables Access to serve as the back end for a database-driven website. In fact, Microsoft FrontPage and Expression Web, as well as ASP.NET have built-in support for Access databases. For this reason, websites hosted on Microsoft Windows servers often use Access databases for generating dynamic content.

Add-On

An add-on is a software extension that adds extra features to a program. It may extend certain functions within the program, add new items to the program's interface, or give the program additional capabilities. For example, Mozilla Firefox, a popular Web browser, supports add-ons such as the Google toolbar, ad blockers, and Web developer tools. Some computer games support add-ons that provide extra maps, new characters, or give the player game-editing capabilities.

Most add-ons are available as self-installing packages. This means the user can simply double-click the add-on package to install the files for the corresponding program. Other add-ons may require the user to manually move files into specific directories. While not all programs support add-ons, many programs are now developed with add-on support, since it provides a simple way for other developers to extend the functions of the program.

However, not all software programs refer to these extra features as "add-ons." For example, Dreamweaver supports "extensions," which add extra Web development features, while Excel can import "Add-Ins" that provide the user with extra spreadsheet tools. Many programs also support plug-ins, which may be considered a type of add-on.

ADSL

Stands for "Asymmetric Digital Subscriber Line." ADSL is a type of DSL, which is a method of transferring data over copper telephone lines. While symmetrical DSL (SDSL) uploads and downloads data at the same speed, ADSL has different maximum data transfer rates for uploading and downloading data.

For example, an ADSL connection may allow download rates of 1.5Mbps, while upload speeds may only reach 256Kbps. Since most users download much more data than they upload, this difference usually does not make a noticeable impact on Internet access speeds. However, for Web servers or other computers that send a lot of data upstream, ADSL would be an inefficient choice.

AFFILIATE

Website affiliates are what drive Internet marketing. Companies run affiliate programs to generate leads and sales from other Websites. They pay the sites who host their ads a commission for products sold through the links on their sites. For example, if a site owner signs up for Amazon.com's affiliate program, he will receive ad banners or links from Amazon.com that he can place anywhere on his site. Then, if a visitor clicks on the Amazon.com banner or a link on his site and buys something, he will receive a commission. Unfortunately for Website owners, affiliate commisions are seldom above 5%, since most Web sales are made with small profit margins.

The introduction of Website affiliate programs in the late 1990s brought Internet marketing to a new level. The first companies that offered these programs saw sales increase dramatically. After all, these companies basically get free advertising and only pay their affiliates a percentage of the sales they generate. It is a win-win situation for the company that runs the affiliate program. The only drawback is that the programs take a lot of work (and sometimes a lot of money) to set up and maintain. Thus, smaller companies may not find it very beneficial to offer an affiliate program.

ASP (Active Server Page or Application Service Provider)

Just to confuse ordinary people like you and me, there are two equally important definitions of ASP. The term can refer to 1) an Active Server Page, or 2) an Application Service Provider.

1. Active Server Page

This is a Web page that has one or more ASP scripts embedded in it. ASP scripts are like small computer programs that run when an ASP-based Web page is accessed. You can tell if you're accessing an active server page if the suffix of the URL is ".asp" (as opposed to ".html"). ASP pages are processed on a Web server before they are transferred to a user's Web browser.

ASP pages are typically used for pages that have dynamic, or frequently changing information. For example, an ASP script might get a visitor's zip code through a form on a Web page, then customize the content on the resulting page based on that information. Since ASP technology was designed by Microsoft, ASP scripts are typically written in Microsoft's Visual Basic programming language.

2. Application Service Provider

Sometimes refered to as an "app-on-tap," this is a third-party company that distributes software-based services from a central location to customers in other locations. ASPs offer companies services that would otherwise have to be done in-house, or onsite. Using an ASP is often an inexpensive way for companies and organizations to manage their information services. There are five main categories of Application Service Providers:

1. Local or Regional ASP - supplies many different application services for smaller businesses or individuals in a local area.
2. Specialist ASP - provides applications for specific needs, such as Human Resources or Web services.
3. Vertical Market ASP - provides support to a specific industry such as Education.
4. Enterprise ASP - delivers information and services for high-end business.
5. Volume Business ASP - supplies small or medium-sized businesses with services in high volume.

Archie

Archie is a program used for finding files stored on FTP (File Transfer Protocol) servers. Archie is not used very much anymore because to use it effectively, you need to know the exact file name you're looking for. Most file searching is now done via the Web with a Web browser like Internet Explorer or Netscape.

Autoresponder

An autoresponder is a program or script on a mail server that automatically replies to e-mails. Though it is run from the mail server, an autoresponder can usually be set up by the user through a Web-based interface. For example, a company might set up an autoresponder for their support e-mail address to let users know they have received their support requests. The automated reply might read something like, "Thank you, we have received your message. One of our technicians will attempt to answer your question after he finishes his dart game in the lobby."

Individuals may also use autoresponders to let people know when they are away from their computer and won't be able to respond to any e-mails for awhile. For example, you might set up an autoresponder for your personal e-mail address to say, "Sorry, I am on vacation in the Bahamas indefinitely. I'll respond to your message whenever I decide to come back." Of course, it is important to reply to messages even after the autroresponder has sent a esponse. After all, most people like to communicate with other people rather than computers.

Avatar

Generally speaking, an avatar is the embodiment of a person or idea. However, in the computer world, an avatar specifically refers to a character that represents an online user. Avatars are commonly used in multiplayer gaming, online communities, and Web forums.

Online multiplayer role-playing games (MMORPGs) such as World of Warcraft and EverQuest allow users to create custom characters. These characters serve as the players' avatars. For example, a World of Warcraft player may choose a Paladin with blue armor as his avatar. As the player progresses in the game, his character may gain items and experience, which allows the avatar to evolve over time.

Avatars are also used in online communities, such as Second Life and The Sims Online. These avatars can be custom-designed to create a truly unique appearance for each player. Once a user has created an avatar, he or she becomes part of an online community filled with other users' avatars. Players can interact with other avatars and talk to them using text or voice chat. It's no surprise that "Second Life" refers to a virtual life that players live through their avatars.

Finally, avatars may also seen in Web forums. Online discussion boards typically require users to register and provide information about themselves. Many give users the option to select an image file that represents the user's persona. This image, combined with a made-up username, serves as a person's avatar. For example, a user may select a picture of a Pac-Man and choose the name "pac32" for his avatar. This avatar typically appears next to each posting the user contributes in an online forum.

Regardless of the application, avatars allow people to represent themselves online in whatever way they want. They may be considered alter-egos, since users can customize characters that are completely different than their actual personas. Of course, what's the point of having a "second life" if it's the same as reality?

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