Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. Search Engine Optimization. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
The factors that affect your rankings with Google, Bing, Yahoo-part 1
1. Keywords
A. Keywords in <title> tag This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.
B. Keywords in URL Keywords in URLs help a lot - eg - http://domainname.com/seo-services.html , where “seo services” is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.
The factors that affect your rankings with Google, Bing, Yahoo-part 2
1. Metatags
A. <Description> metatag Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that metatags still rock on Bing and Yahoo!, the <Description> metatag has one more advantage – it sometimes pops in the description of your site in search results.
B. <Keywords> metatag The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don't stuff the <Keywords> tag with keywords that you don't have on the page, this is bad for your rankings.
C. Language> metatag If your site is language-specific, don't leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>metatag but they still consider it.
This article will introduce in the planning phase 4 SEO.
1. Research
This is the first important part of SEO planning and actually not too difficult and boring as many prospective users expected SEO. This research phase is also very easy to miss, can not know how, could be because the temptation to 'just do it' too high at the moment to find something that you think interesting. Whatever the reason, remember one thing: if you want to conquer the targeted market segments, you HAVE to do research.
