A Web Content Management System (WCM, WCMS or Web CMS) is content management system (CMS) software, implemented as a Web application, for creating and managing HTML content. It is used to manage and control a large, dynamic collection of Web material (HTML documents and their associated images). A WCMS facilitates content creation, content control, editing, and essential Web maintenance functions.
The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease.
Most systems use a database to store content, metadata, or artifacts that might be needed by the system. Content is frequently, but not universally, stored as XML, to facilitate, reuse, and enable flexible presentation options.
A presentation layer displays the content to Web-site visitors based on a set of templates. The templates are sometimes XSLT files.
Most systems use server side caching boosting performance. This works best when the WCMS is not changed often but visits happen on a regular basis.
Administration is typically done through browser-based interfaces, but some systems require the use of a fat client. Unlike Web-site builders, a WCMS allows non-technical users to make changes to a website with little training. A WCMS typically requires an experienced coder to set up and add features, but is primarily a Web-site maintenance tool for non-technical administrators.
Capabilities of a Content Management System
A WCMS is a software system used to control a dynamic collection of Web material (HTML documents, images and other forms of media). A CMS facilitates document control, auditing, editing, and timeline management. A WCMS typically has:
Automated templates Create standard output templates (usually HTML and XML) that can be automatically applied to new and existing content, allowing the appearance of all content to be changed from one central place.
Easily editable content Once content is separated from the visual presentation of a site, it usually becomes much easier and quicker to edit and manipulate. Most WCMS software includes WYSIWYG editing tools allowing non-technical individuals to create and edit content.
Scalable feature sets Most WCMS software includes plug-ins or modules that can be easily installed to extend an existing site's functionality.
Web standards upgrades Active WCMS software usually receives regular updates that include new feature sets and keep the system up to current web standards.
Workflow management Workflow is the process of creating cycles of sequential and parallel tasks that must be accomplished in the CMS. For example, a content creator can submit a story, but it is not published until the copy editor cleans it up and the editor-in-chief approves it.
Delegation Some CMS software allows for various user groups to have limited privileges over specific content on the website, spreading out the responsibility of content management.
Document management CMS software may provide a means of managing the life cycle of a document from initial creation time, through revisions, publication, archive, and document destruction.
Content virtualization CMS software may provide a means of allowing each user to work within a virtual copy of the entire Web site, document set, and/or code base. This enables changes to multiple interdependent resources to be viewed and/or executed in-context prior to submission.
Content syndication CMS software often assists in content distribution by generating RSS and Atom data feeds to other systems. They may also e-mail users when updates are available as part of the workflow process.
Types There are three major types of WCMS: offline processing, online processing, and hybrid systems. These terms describe the deployment pattern for the WCMS in terms of when presentation templates are applied to render Web pages from structured content.
Online processing (called "frying" systems) These systems apply templates on-demand. HTML may be generated when a user visits the page, or pulled from a cache.
Most open source WCMSs have the capability to support add-ons, which provide extended capabilities including forums, blog, wiki, web-stores, photo-galleries, contact-management, etc. These are often called modules, nodes, widgets, add-ons or extensions. Add-ons may be based on an open-source or paid licence model.
Different WCMSs have significantly different feature-sets and target audiences.
Hybrid systems Some systems combine the offline and online approaches. Some systems write out executable code (e.g. JSP, ASP, PHP, ColdFusion, or Perl pages) rather than just static HTML, so that the CMS itself does not need to be deployed on every Web server. Other hybrids, operate in either an online or offline mode.
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